Thursday, 23 February 2012

Poor Marketing

I find the new VisitBritain campaign with its "[Something] is Great Britain" very, very good.
However, the international campaign is more so-so.
If the German version works a bit (same grammatical pattern):
The French version is utterly disappointing:

I understand that someone must have wanted to centre the campaign on Great Britain, but since not everybody in these countries necessarily knows the translation for "Great Britain" in their native languages (not everybody learns English - though it's the current global communication language), then the obsession with the Great Britain part of the ad is odd (at best).
It really looks as if they didn't want to pay someone to find slogans that would work in the different countries that were being targeted.
I’m sure a good ad wizard could come up with good slogans in foreign languages.
Let’s take the German one:
Natur
ist
Großbritannien
It could work.
Let’s give it a try with the French one:
GRANDE
CULTURE
GRANDE
BRETAGNE

I can’t make up my mind and say if the international campaign is plain badvert or just poorvert.
I’m afraid I’ll lean towards badvert after mentioning that this seems linked to “Cool Britannia”.
Who’s the weird… person who came up with that silly, 1p pun? [I do know who did – I do my research, but there was no reason to spread it and keep it]

The international campaign looks like a cheap and hasty recycling of a decent campaign.

Sunday, 19 February 2012

Fake Definitions: pro-life

Disclaimer: This is obviously a fake definition.
If you’re a bloke and you disagree, well… sorry, Cupcake, but you’ll be allowed to speak on the topic when you grow the equipment to carry out a pregnancy.
If you’re a gal and you disagree… Oh, Sister! *gives you a coin* Here, 50p, to go buy yourself a brain. Keep the change.

And, yes, I’m particularly proud of the phonetic transcription on this one.

pro-life
Pronunciation: /ˈanti tʃɔɪs/
adjective
  1. Severe medical condition that prompts its object to shove his (sometimes her) beliefs down the throats of others. Usually a biped with that condition will resort to lie and deceit (the most severe forms lead to violence and criminal activities). The condition is mostly associated with massive religious ideas (that the other people might have different values – or no religion at all – is irrelevant to the ones having that condition, for they think they have the right to act as they do):
Using vaginal probes on sluts who want to have an abortion is perfectly reasonable. They must be publicly shamed for being equipped to carry out a pregnancy. Believe me, I should know, I’m pro-life.
  1. Smokescreen that allows people to not care about what happens to a foetus once its born and needs love (i.e: adoptions deemed unconventional are prevented) and money (i.e.: poor parents aren’t helped – much, for they are “sinners”):       
I’m pro-life, but if these harlots kept their legs closed, we wouldn’t have to veto gay adoptions.
  1. Philosophy that pretends to care about women when the sole aim is to bully them into submission. A predicted aim is to try to enslave women and make sure that they no longer have any right (slow process from a very patient kind of crowd):
It’s clearly a kind, pro-life measure to limit women’s choices. They don’t have clear minds and can’t make their own choices.
  1. State of utter lack of charity that makes someone think he, or she, can decide that someone who’s dying has to keep suffering – even if the person’s begging to be allowed to end it all:
My G*d says it’s wrong – and He’s pro-life! I don’t care if the patient is living such hell that the screams are heard throughout the hospital. We can’t have people making choices about their own bodies!

Fake Definitions: twatectomy

Disclaimer: This is obviously a fake definition.


twatectomy
Pronunciation: /twɒtɛktəmi, twatɛktəmi/
noun (plural twatectomies)
A necessary operation to remove an utter plonker:
My allergy to stupidity was dangerously spiking up; I had to do a quick twatectomy.

Friday, 17 February 2012

Painting Update

Houston, we have leaves... and weeds:

Sunday, 12 February 2012

Sewing a muff

So... this is what I've been doing this weekend: a muff.
I'd bought a rectangle of Muppet-skin years ago - to make a muff. I'd kept it in my wardrobe for a looong time, but with the weather these days, I started working on it.
I cut a few layers of fleece very slightly smaller than the Muppet-skin:


Then I cut a piece of black satin. I cut it bigger than the Mupper-skin:


Here's a photo of the three layers together:


I used pins to place the rubber bands that would close the muff ends. I sewed the satin on the fleece and made sure that the rubber bands could move smoothly:


The next step was a bit rock 'n' roll because I had to sew the shortest sides together (that were twelve layers of various thickness).

When that was done, I turned it inside out so I had the Muppet-skin on one side and the lining layers on the other - a bit like a butterfly. I sewed the Muppet-skin right against the lining, and when that was done, I put the lining back inside the cylinder.

The next step was to close the longest sides. When I reached the opening with the extra rubber band, I pulled until I was satisfied with the shape of the opening, and I knotted the ends of the rubber band, cut the extra length and hid it under the satin before closing it for good. Then... repeat on side b.

You get this:


My hands will stay warm - and people might talk... Double bonus.

Saturday, 11 February 2012

Real Life Attack

So... I'd planned to write more this week, but first there was something unexpected that happened at job#1 and that took three days to set to rights, and then I had to waste some time with my bank vampire advisor.
Basically, I'm late on my own schedule, but I'm working on several things...
Things were so weird that my plot bunnies exploded.
I'm not lying. Look:

The bunnies are having bad hare days, but...
More soonish.

Saturday, 4 February 2012

Painting Update

Step by step, I add to the painting.
It now looks like this:



Next... Leaves!

Watching Sherlock (Unaired Pilot)

Dear Auntie Beeb,

I really want to thank you for asking the co-creators of Sherlock to make a 90 minutes episode instead of the 55 minutes one they’d delivered to you, and for giving them a better camera that forced them to shoot everything again (or whatever happened exactly).
Now, the initial episode 1 they gave you is the unaired pilot, and it’s like an experiment that allowed them to change and improve the plot.
Ordering the changes was pure genius (or sheer luck).

Love,
Dru


I clearly remember my surprise when I watched the pilot for the first time. The Sherlock team was given a great opportunity to treat their first episode as a major rehearsal and to change the things they thought didn’t work.

The very beginning’s a tad abrupt, and without the dream sequence in the actual episode 1 that told the viewers that we were dealing with a soldier having a nightmare, the people unaware that Dr John Watson (Martin Freeman) was just back from Afghanistan would have spent a few seconds wondering why that man with an empty blog (which doesn’t look like a blog at all in this version, but perhaps that’s because he’s just glaring at the page) has a gun in his drawer. Since a few people online have been complaining about spoilers whilst the novels and books have been published over a century ago, I can imagine the odd reactions about an armed Watson!

I don’t know what happened between the pilot and episode 1, but the original opening credits were so incredibly dark and dull that it would have been a bad thing for the series (or was it a temporary thing until Auntie Beeb said she was happy?) – and all in all (yes, after seeing episode 1 first) the music is so different in the pilot that the whole atmosphere is different. I’ll say it aloud type it for all to see, I confess that I’d have liked the series, but maybe not as much.

Having a bearded Anderson (Jonathan Aris) made him look like a twisted homage to the doctors working for Scotland Yard in the original stories, but it didn’t work, and it’s quite a good thing that they didn’t keep the beard.
As well, having Detective Inspector Lestrade (Rupert Graves) calling Sherlock (Benedict Cumberbatch) to the rescue is very close to the originals (after all, in The Six Napoleons, he’s the one who says: ‘We’re not jealous of you at Scotland Yard. No, sir, we are very proud of you, and if you come down to-morrow, there’s not a man, from the oldest inspector to the youngest constable, who wouldn’t be glad to shake you by the hand.’). From the start, and in spite of Anderson, Lestrade knows when to call Sherlock.
The end of the scene on the first crime scene we get to see had a rather nice shot that showed us how cold it was. Details, details, you’ll say (and you’ll be right), but I’m here to cling to details.
And speaking of details, the next scene takes us back to John, after making sure that we know we’re in London, and the news stand next to the tube gives us a clue about the case as we’ve got just enough time to read “4th suicide murder victim” (had I seen that episode first, I bet the concept of "suicide + murder" would have puzzled me since we don’t get an explanation immediately).

Mike Stamford (David Nellist) and John’s lunch at the Criterion is a beautiful scene - and in the novel, Watson was at the Criterion Bar when he met his old friend.
The two fellows start talking flats, which makes Mike think of Sherlock, and bypasses any mention of John’s family.

In A Study in Scarlet, the strange habits of Sherlock Holmes at Barts are clearly described, and it’s perfectly logical to meet Sherlock in the mortuary, about to use a riding crop on a poor, late employee of the hospital who donated his body, and who probably never suspected that he’d help Sherlock work on the alibi of a suspect. What’s a bit more unusual, and was quite a nice surprise, is the charming young woman working there. Molly Hooper (Louise Brealey) establishes straight away that she’s got a massive crush on Sherlock and will do anything for him (we don’t know it yet, but this character will keep becoming more and more important as the plots unfold).
Sherlock practically orders a coffee from Molly (his superior mind doesn’t even register the fact that she’s asking him out on a date, which shows that he’s got to work on his manners a bit - and that he's not perfect when it comes to deductions) before heading to a classroom where he uses a computer to check his e-mails. This is an interesting way to mention a few canon characters.
First we have the older brother; Mycroft's e-mail address looks so… simple, it’s Mycroft@dsux.org and one can be disappointed with such a plain combination. We can imagine that Mycroft wishes to be discreet, but the lack of “.gov.uk” (or even “.go.uk”, or something, to avoid legal issues) is slightly odd. However, we get a near quote from The Sign of Four in the message, which is rather nice.
The second e-mail is to a Gregson, who was the Inspector in the original A Study in Scarlet, and then Sherlock deletes a message from Lestrade (will the poor DI have to beg to get some help?) and starts composing a new e-mail for a Jones, yet another Inspector mentioned in The Sign of Four.
Benedict Cumberbatch looks like he’s twenty-two (or less) in the classroom scene, and the black jeans and burgundy shirt give him a younger look, too. Praise wardrobe for having found the coat straightaway!
David Nellist’s little smile during the “I’m going to summarize your life – not necessarily in a way that you’re going to like” scene is brilliant. He’s really conveying the idea of “here goes Sherlock again; he’ll never change, but we, his fans, love him that way”, as well as “Join the club, John!”.

When John and Sherlock meet in front of 221b, we discover that the shop next door is “Mrs Hudson’s Snax ‘n’ Sarnies”? Really? I think we’ll all agree that with Sherlock in the picture, she’s got enough to do with 221b, and who came up with that spelling? It’s a good thing that the Hudson’s store belongs only in the pilot.
We get a quick view of the “To Let” sign is upside down on the balcony; it should have been a clue for John that Sherlock had already told Mrs Hudson (Una Stubbs) that they’d take the flat.
There’s something utterly disturbing about Mrs Hudson’s dress, and it’s a bit of a shock when she opens the door wearing that relic from the 1960s. It’s all the more surprising since the flat was decorated in a much more traditional way; the living room looks properly Edwardian, and I’ll admit that I like it better than the one they have now. Was it changed because it looked too classic, too canon-Holmes from the late 19th century? That’s quite possible.
Let’s notice the traditional mirror above the mantelpiece that gives more space to the room, and must drive cameramen nuts (though it seems to be a British art to film with mirrors without having the crew caught in any odd angle. I haven’t seen many mirrors in most non-British series or films).
Sherlock is already messy, which is consistent with the descriptions in the books (and we get Sherlock using a knife to pin his letters onto the mantelpiece).
Beginning a long line of “if you’re together, it’s not a problem, boys”, we have Mrs Hudson stating that if Sherlock and John want to share the same room, she doesn’t mind – at all. I know that some people find it annoying, but I love it; it makes me laugh, and Martin Freeman has such a “Uh? What just happened here?” look – simply brilliant! As well, not all ladies of Mrs Hudson’s age would approve of such a relationship, and I think it’s quite important to have such level of tolerance and normality about the situation because it gives a positive image.

When things become too strange and there’s yet another murder, Lestrade goes directly to Sherlock's new place, and he pleads his case. Sherlock’s excitement at being invited to work on the serial killings tells us that investigating is his life (and is probably more important in his mind than the air he breathes); Una Stubbs’s smile after the jump of joy is simply adorable.
The fact that Sherlock has a burglar-kit that he takes to go to a crime scene is another clue that he’s ready to do anything to solve a case.
Sherlock's in such a hurry to leave that he abandons John in their future flat, and John finds himself with their landlady, who comments on his leg. Martin Freeman’s voice breaking slightly on the last word of “Damn my leg!” adds pain and frustration to that line. It worked very well.

Once our dear boys go to the crime scene, we get very nice views of London, but I think the cabbie might have taken the scenic route to go to Brixton.
I see the way Martin Freeman pauses before he says ‘amateurs’ as something that shows how much John’s supposed to care (or it could be good education, but he’s made up his mind to move in with that odd man, and the prospect of having found a way to stay in town doesn’t explain everything).

When we see real crime scenes today, they’re clearly spaces where contaminations are out of the question. Therefore, having Sherlock, John and Lestrade put on suits to go to the crime scene is more authentic, but it wasn’t really working for Sherlock because (I’ll say write this just once) this is television and Sherlock needs to be above the Force and us, mere mortals.
Sherlock in the twenty-first century relies on modern technology, and showing his mobile to explain why the lady in pink came from Cardiff doesn’t work too well; we don’t get enough time to properly focus on what’s being presented and it steals precious seconds for not much (and the same is true when we have to look at Sherlock's texts on John’s mobile; it’s clearly not working).
When Sherlock leaves to go look for the pink suitcase, the shot of him on the roof looking for clues is absolutely stunning (it’s a pity they couldn’t keep it).

Once John has been lured back to Baker Street with the promise of danger, we’re treated to an update of Sherlock's addiction where cigarettes replace morphine and cocaine (or do they?). The three nicotine patches look rather small, but they allow the use of a transformed reference as a three-pipe problem to three-patch problem (it sounds good, and is a good reference to the original works, but is it really equal?).
Showing the pink case right after John mentioned what Sally Donovan (Zawe Ashton) told him about Sherlock brings some drama to the scene (and Martin Freeman looked positively spooked for a moment). Just before leaving to go to spy on 22 Northumberland Terrace (which isn’t in W1 as indicated on the fake street plaque), Sherlock proves again that he knows how to push John’s buttons.

Just like I quite liked the first look of the flat, I’ll admit that I like Angelo’s restaurant in the pilot (Sherlock using a mirror to keep an eye on the street was a good trick, all the more since he’s already worked out that the killer is a cabbie).
I’ll admit, too, that I quite like the first Angelo (Joseph Long); he’s got the Mediterranean attitude that goes with the name. There’s something funny and cute in the way he interacts with Sherlock and John, and the fact that he seems to be on the same wave length as Mrs Hudson is (well, it’s in the script – yes, I know. Ta!) almost karmic. Let it be known, if Sherlock's with someone, that someone has to be his date (probably because Sherlock works alone). Martin Freeman’s look at the candle screams “Oh, Lord! No! I want to punch someone, but I won’t because it’d be bad”.
Later in the scene, the way John goes from “you need to refuel, you clot” to “do you have a girlfriend?” is a logical “I’m doing my best to get to know my odd new flatmate” – it backfires superbly (which shows that it’s not just with Molly; Sherlock's incompetent when it comes to personal relationships).
Here and there in the script, we get references to canon stories, but others are new, and the headless nun reference, when Sherlock asks Angelo to toss him out of his restaurant, remains a mystery (it’s a very odd and intriguing name; the avid fan is left to speculate – cruel writers! Don’t we love them for being so inventive and funny?)
The major difference in this version is that the cabbie (Phil Davis) drugs Sherlock to take him to Baker Street in order to kill him. The mention of drug use is canon, and in the books, Sherlock uses drugs when he’s bored (the implications today, and the culture, are very different).
Angelo’s completely fooled, but John isn’t (he’s already Sherlock's assistant, and like Sherlock reads him, John has flashes of understanding when Sherlock's concerned) and he literally runs to Sherlock's rescue (cane forgotten, our brave soldier is back to a new battlefield).
Whilst the possibility of a triple bluff is interesting, the white pills are a bit boring (I’ve got vitamins that look like that – not very threatening), but Sherlock making deductions with his cheek glued to the table, that works beautifully.
The cabbie makes a bit of a mistake when he taunts Sherlock; it’s silly to dare Sherlock by saying that even he is stupid – that gets the consulting detective’s brain back online and ready to fight back.
Sherlock may not be a betting man, but he can’t resist a dare and that’s a weakness because he’s ready to ignore the police outside and to swallow the pill just to prove that he’s right (right then, the music really adds to the tension).
The cabbie’s killing looks like a nod to The Empty House.

When Sherlock realizes that John’s the one who saved him, he stops helping Lestrade, and he rushes to John’s side. Sherlock's reaction about the gun’s logical, but he should have mentioned the potential powder on John’s clothes, too. The gun at the bottom of the Thames is a good thing, but can’t the bullet still be traced back to John’s gun? Well… that’s yet another mere detail (and one that doesn’t concern us, since John will get to keep his gun in the series).
The duo’s already working perfectly as John intervenes and stops Lestrade from questioning Sherlock. He pretends to be acting as Sherlock's doctor in order to escape and leave Lestrade (perhaps John’s really hungry now, or he just wants to celebrate). I want to believe that Lestrade’s no fool as he watches them go.
Sherlock and John bond even more as they team to tease poor Mrs Hudson. It hasn’t been a day, and there’s already a dead body on the boys’ living room carpet – that definitely sets the tone, and Lestrade tells Donovan and the rest of the world that from now on, it’s ‘Sherlock Holmes and Dr Watson’.

Thursday, 2 February 2012

What’s wrong with people?

This time, I had some fun with a bus.
I was waiting for my bus after work last night, and my stop isn’t far from a zebra crossing where I could see the bus I’d been expecting for a few minutes in the freezing cold.
When the light turned green for the bus, I got my tiny lil’ hand out of my warm sleeves and signalled the bus driver. Standard procedure.
Did the driver stop?
No.
Because he was reading something and he didn’t see me!
There was a man at the stop, who told me that complaining to the bus company was useless, but I want to hope that they’ll answer my e-mail.
I had to wait for another bus (did I say how bloody cold it was last night?) and I’m still furious.