Thursday, 5 September 2013

Badvert Aplenty (International Edition)

Of course, I'm not in the business of making commercials or creating advertisements.
Nope. I'm not.
But... I'm the one in charge of shopping, and I'm the one in charge of the house and all the choices made for the house, and when I see stuff like this, well... I may overanalyse, but I gag:

Two companies, three commercials ->

First, a bank that wants to promote its international service for students:


Well, sorry, but what I see is a bloke stupid enough to go to the other side of the world without bothering to learn the few words that he's going to need in his everyday life (yea, I know, there are people like that, but non-preparation shouldn't be encouraged).
Then, there's the employee: she doesn't speak English, and when an obviously lost foreign student types the wrong words in his phone through a faulty translation programme, the one thing she thinks of is 'Oh, my God! Bank robbery!'.
On the YouTube page, it seems that the commenters find:
a - the bloke cute (I don't care one bit)
b - the commercial very funny

In my book, this is badvert because the student is made to look like a perfect idiot and the Chinese employee is shown as racist and stupid, which in turn, is deeply sexist - and racist.
Basically, hello cliché!

Then, a series of commercials from a company that sells sanitary protection.
With those, I give you two alleged boyfriends who are praising their girlfriends:
Bloke #1:


So, he likes his nutty girlfriend even though she's got a massive collection of bats in the attic. Awww! *gags*

Bloke #2:


I don't know if he could be more patronizing: 'She's my girlfriend - but I don't mean that I own her.'. Of course not, plonker! She's not your slave. *gags again*

What profoundly bugs me is that people were paid (paid!!!) to make this crap.
If either bloke were my boyfriend, I'd punch him and dump him in five seconds.

So, okay, we're spared the blue liquid that shows how efficient a sanitary thingy is supposed to be - because women bleed blue curaçao once a month, but that kind of sexist stupidity would make me dump a brand at the speed of light.
Now, we get sexist boys promoting sanitary protection. Why? Because boys are buying their girlfriends' sanitary protection? Because they're the ones shopping (yea, we've got decent, shopping blokes out there - but how many?)? Because it's too darn difficult for lil' gals to choose a sanitary protection brand, so they've got to be told by a man?
Bloody hell, I could smack someone! (Merlin be praised, the comments on those are mostly on my side, which is somewhat reassuring.)

*shakes head, growls a bit & beams out*

2 comments:

Ruan Peat said...

I love/hate the yorkie promo that its not for girls! really I bet they sell more for girls that way than not! http://www.youtube.com/watch?v=QcjlzSod0CE

Lanor said...

Ah, yea! You're probably right about the sales (twisted psychology and all that...).
It's definitely a not funny/funny/not funny case for this one.
Thanks for the link!