I shudder to imagine how much this commercial cost all in all.
If this were my company, I wouldn't be a happy bunny. Not because of the charming young woman presenting the product but because of the choice of background music!
Do people in marketing and publicists think that the public (the people who do buy the products) never listen to the lyrics of the songs they use? Apparently the answer is yes. One big fat YES.
And you know what? They may have a point. Perhaps most sheeple don't pay attention.
I've seen a few pages advertising the accompanying music as Mika's Happy Ending. Yes. Yes it is. But I think whoever cooked this commercial stopped at the title and didn't scratch any deeper.
Now, let's have a look at the chorus, shall we?
This is the way you left me,
I'm not pretending.
No hope, no love, no glory,
No Happy Ending.
This is the way that we love,
Like it's forever.
Then live the rest of our life,
But not together.
I'm not pretending.
No hope, no love, no glory,
No Happy Ending.
This is the way that we love,
Like it's forever.
Then live the rest of our life,
But not together.
I may be the odd bunny who bothers the marketing polls and figures, but when I saw this commercial for the first time, well, the background music reminded me that this company is on the list of the people who test their products on animals. Oops.
Yes, the tune is catchy, but so is Don't Worry, Be Happy. They may have deleted the "No Happy Ending" part from their version of the song, but I can still hear it...
2 comments:
When I was in Freshman year of high school I did a project on animal testing. Specifically against it in regards to women's makeup and hair products and suchlike. (I am against it in all forms, but for the purposes of my project, it had to be specific.) I saw many horrifying videos and photos that made me weep, but the idea in and of itself would have been sufficient. Many think that the testing that goes into making something safe for human use involves rats, or mice, or another icky animal that people usually don't care about. Not so. Cosmetics and hair products are often tested on felines, canines, and rabbits. And not always grown, I saw video of tiny barely weaned kittens having shampoo squirted into their eyes to see if it would cause blindness. (No, it was not a baby formula.) The worst participant was Pantene. They do not care that we know they participate in animal testing. Their idea is that we should be happy that they care enough to test their products. But technology has come far enough that they can do this without animals at all. It would be simple to find out if what they made was too acidic or whatever. They are simply playing Dr. Frankenstein with animals, torturing them proclaiming that they are doing it for our own good. They just need to run a computer program and run it through something like one of Abby's machines. No kittens injured.
Oh, you're my kind of gal, Sweetie!
I imagine us at school together, we'd have driven our teachers and fellows nuts (in a good way!). *grin*
I've found a brand that's vegan (them *and* everything they buy to go into their product, that is); and the bonus is that their toothpaste is healing/repairing the enamel on one of my teeth that was so-so with chemical paste.
I've got a list of the companies that test on kittens, puppies, and other lil' innocent creatures, and I avoid them like the plague.
You should see me shopping. It's "highly" entertaining... in a way.
☺
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