I've been watching some JPop Top 20, and I must admit that I hadn't been watching music videos recently.
I had a look at the MV styles in Europe and in the US, and I must say that I find Japanese MVs quite original.
Here are two examples to illustrate what I mean (and I needed some fluffy, non-growly things in my life, too).
Here goes:
和楽器バンド (Wagakki Band) with 「暁ノ糸」 (Akatsukino Ito)
and:
SEKAI NO OWARI with 「ANTI-HERO」
